Beauty Expo is an annual event that sends the beauty industry into somewhat of a frenzy. For good reason - it is an opportunity to network / meet suppliers/ buy supplies! / get re-inspired to grow your business / and attend workshops with industry leaders. That is certainly what happened for me this year. And I have some ridiculously exciting news. But hear me out first...
For the past 2 years I have entered into the Face2Face make-up awards. This year, I meant to enter the most popular category EDITORIAL make-up. For a bunch of really lame reasons, I missed the deadline. Below are the 2 images that I had every intention of entering. They certainly would not have won, but it would have been a very tasteful/well executed submission (in my humble opinion...) based on the professionalism and skill of the team.
Model: Hannah @ Chadwick Models. Photographer: Andre Vasquez. Styling: SheKudo. Hair & make-up: Emily Onikul @ LittleFox.
And then thinking about the progression of LittleFox, many of my clients get semi-permanent eyelash extensions. They are certainly becoming somewhat of a new norm for a handful of my brides and hugely attached to keeping them on and getting them redone for months at a time.
While at Beauty Expo, I stumbled across the LASHIA booth. They caught my attention for a bunch of reasons. The summary, a Swedish brand, an internationally certified eyelash extension trainer (yes, there is an eyelash extension association!) ANYWAY, they ran a competition at Expo, where we sat down with a manikin head and learnt a few techniques for applying eyelash extensions to see if you like it. Once finished, the competition, take a photo in their booth. Once posted on fb, the photo with the most likes at the end of the week - wins FREE 12 WEEK TRAINING COURSE.
I had a super busy week last week with a bunch of work to do, a handful of super early starts and a wedding Friday and some Spring wedding trials on Saturday (oh, and my best friend giving birth to her first babe and me jumping the car to Nowra for 1/2 hour to give her a kiss!) So, this kind of slipped a bit, until Sunday, when i had 10 hours left to go and a real desire to win. It was a pretty crazy race to the end, and of course, there was a more consistent entrant who paced her promotion well throughout the week and had a solid lead. At various points on Sunday it was neck and neck. In the end I fell short by about 30likes in 400+ total. It was an amazing reminder of how loyal and engaged my clients and friendsand network really are. It was also a really nice piece of evidence that we want each other to succeed.
Lashia Australia have awarded me the training in addition to the babe in 1st place based on how close it was and the enormous effort involved. I'm super excited about this.
I'll be attending training late October 2015, and for the 3 months following I will be a "Lashia Trainee" offering seriously reduced eyelash extensions while I get my training hours up and perfect the skill. Stay tuned for more info on that as it comes to hand.
For now, i just thought I would share with you some of my gratitude, failings, efforts angeneral excitement. I am so thankful to all the Little Foxes that LIKED/SHARED/NETWORKED on my behalf last week. THANKYOU ! <3